A Suite of Insurance Web Apps

Insurance web app

We were asked to build a suite of three insurance web apps for Italian firm Afi Esca selling mortgage, life and family insurances. Each app is designed for a specific target audience, allowing clients to get a quote and take out an insurance policy online, without leaving their own home.

Packing awesomeness

The features

Three products, three designs
Each app is designed for a specific target demographic.

Insurance process 100% online
The underwriting process is completely online: from the quote, through to policy generation and digital signature, so the customer can literally take out a policy from their own home.

Dynamic policy generation
Our software dynamically creates the insurance policy with the pricing, T&C and the insured’s personal details. The customer just taps to add her/his digital signature.

Choice of guarantees
The client can choose from a range of guarantees offered by the webservice API.

Maximum visibility
Insurance apps are generally one-time use, so native iPhone and Android apps are unnecessary. We built responsive web apps because they are available on all devices from Android and iPhones, tablets, PC and iMac.

Branded version for brokers
Each broker has a personalised version of the app to offer customers, with their logo, text an option to run promotional offers.


The 100% online insurance policy

The advantages of offering the entire underwriting process online are clear: the client can take out an insurance policy from their own home, and your business model is more scalable. But how did we do it?

Take out insurance from your own home

Insurance policy from home

  1. The user adds their personal details and is provided a quote with a choice of guarantees
  2. After filling out a brief medical survey, they upload a photo of an official ID document and register a 5 second video identification selfie (KYC)
  3. The insurance policy is dynamically created
  4. The client adds their digital signature by tapping the screen

Jargon-free texts

In an industry notorious for long words, we write pages from the customers point-of-view, in everyday language they understand

Exceptional user experience

The web applications are fast, easy and ultra-intuitive, with an excellent user experience and high conversion rates.

User experience

Removing friction

Although European insurance involves bureaucracy and regulatory compliance, we found lots of ways to simplify the process and make the insurance web apps easy to use:

Auto-fill personal details
Login with Google to auto-fill personal details in 2 clicks

Address auto-fill
Google Maps lookup to auto-fill address fields

Minimal texts
We used tooltips and popups for legal blurb, to keep the apps clean

Simplifiy to bare essentials
Medical and compliance questionnaires were distilled down to a few one-click answers

Calculated fields
We automatically calculated the legally required tax code (il codice fiscale) from personal data already input to save users digging it out of their drawers!

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Worked with

Groupe Burrus
Afi Esca